Listen up, food brands!

As this News story from Brand Channel reveals, pressure from consumers demanding fresh and healthy food, rather than food packaged as simply "good for you" is on the increase, and the big food brands are starting to address the challenge; of resistance through purely delivering a branded product.

Consumers want more - they want assurance that the food they buy is genuinely, reliably healthy and good for them. No confusion, no hidden ingredients, just facts.

Not that Ian (Our founder and technical whizz) has been saying anything different since he started the Go4Fresh development project! That's why our machines are not only stocked with only top quality fresh food (obviously!) but they also display the nutritional content and even calorific values of every product on the selection screen - we know consumers have a choice and, more importantly, an increasing voice.

What's your take? Would you choose to buy fresh, healthy, BRANDED food over an unbranded offering, or has your trust in the major brands weakened?

(photo credit> bingbing)