Last night I attended the "Crawley Business Debate"; an event organised by Crawley Borough Council and indeed it was a lively debate with a good deal of interraction between the range of business and council representatives present. Hosted by Jeremy Taylor of CADIA (the voice of businesses in the Gatwick Diamond), it certainly had the right ingredients.
What was very interesting and had me sitting on my hands for fear of leaping up to have my say, was the recurrent issues of feeding and servicing employees in Manor Royal (and other business areas), the abhorrance of reliance on a burger van visiting, and the key factors of traffic on the crowded roads in the area; over 31,000 people travel into the Crawley area each day to work and 86,000 work in total!
Indeed, Easit (who are also featured at the Polishing the Diamond event next week) got several namechecks regarding their lift-sharing system during the debate, and I feel that Go4Fresh should have equal prominence!
Of course, with Go4Fresh's proposition we can address many of the issues that arose:
- Our machines can be filled once a day, outside of normal traffic hours
- we deliver safe and healthy food at any time of day
- we remove the need for staff to drive into town (its too far to sensibly walk from say, Manor Royal)
- all the packaging (of Nibbles' products) is 100% biodegradeable and we can even collect it all
Many of the council members should now be attending the Polishing the Diamond Event next Friday, at which we obviously feature and will launch, so they should get a really good handle on what we are about, but what I am hoping for (and I told them this) is be some backing and support from the Council to promote the facility that we offer. This would help us (in the same way as it has Easit) get in front of the bigger businesses around the Crawley area, and perhaps more importantly, to promote to the 86,000 workers the fact that there is a means of having accessible, healthy, short shelf-life foods in their workplace - to create a buzz and build the demand from the consumer end.
Help please, Crawley Council!
3 comments:
Nick, should you need it, hopefully my prior enquiry and the resulting response from the Leader of Crawley Boroug Council and his team will also prove helpful.
Mike Ashworth
Marketing Coaching and Consultancy
Brighton and Hove, Sussex, UK
Thanks Mike - you know the product, you know how sound the proposition is, and you understand how it fills a need - I had great chat with Robert Lanzer (Council Leader) and other councillors, so am hopeful that a relationship will result!
Any additional influence in any circle you can apply is appreciated!
Mike, Thanks for your earlier referral to Robert. He signed up straight away for the launch next Friday. I also spoke to him on Wednesday.
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