First sites agreed!

We've done it!

Today we signed up the first confirmed site - a really high profile and relevant site, too - William Reed business media in Gatwick, publishers of The Grocer amongst other industry topics - and we are very chuffed!

It looks like we shall also have a second site confirmed very shortly, another really high profile name that will add further credibility to our offering.

And we've got another few who are very keen to take things further, so we shall be carring out site surveys and checks to see if they are suitable locations to make a success for us and the client.

In all, we now have locations for around 6 machines pretty much signed up, and increasing interest for other locations, but note, we were only looking to launch with 10-15 machines for our pilot phase to complete our final proof of concept testing!

At William Reed we met today with Chris to plan out an appropriate launch strategy with them and we will be doing something along thse lines:
> internal awareness raising
> survey to staff
> Menu distribution
> external PR
> taste test to all staff
> banner promoting "machine coming!"
> installation
> ongoing feedback

Its all going in the right direction - and we got a good mention in the South East Business publication today, too.

Look out for a Go4Fresh machine in a location near you soon!