Take one dedicated inventor, one open-minded accountant, several experienced vending and fresh food specialists, a fair smattering of support and guidance from a business development team, blend and brew for several years, then add one entrepreneur and you pretty much have the ingredients to Go4Fresh.
A very fresh approach to the often stale and fusty world of vending.
What do you think of when confronted with the term "vending machine"? A large, characterless, metal box that takes your money (if someone's little treasure hasnt jammed it up or kicked it in), then may, or may not, allow one of its guarded "treasures" to drop mercilessly into a perspex-flapped tray at your feet?
You can buy all sorts of chocolate bars, fizzy drinks and overpriced water from these machines, but rarely can you buy anything actually healthy, can you?
Healthy, as in "made with fresh ingredients within the past 48 hours"?
Healthy, as in "no added nasties or preservatives"?
Healthy, as in "stored, delivered and monitored at a constant temperature"?
Complicated generally means expensive, and in the past that was good enough reason not to sell it to us poor public. However, now consumers have found a voice and the demand for healthy food is increasing rapidly.
However, at Go4Fresh we've developed a clever, yet simple to use and maintain machine that can be accessed and interrogated remotely. It's fully temperature controlled, knows exactly what sandwich, pasta salad, sushi, fruit salad or whatever other healthy item is in each and every chilled compartment, how long it has been there and what the exact contents (physically and calorific) of each one are.Giving you, the consumer, great food, in great condition 24 hours a day.
Medium to large firms, hospitals, colleges and the like will be able to provide a source of monitored and healthy fresh foodstuffs to their employees at no risk or cost.
Now, the team at Go4Fresh are putting the finishing touches to the first production machines ready for a major launch in Crawley in June and we've started this blog to share the experience.
If you have a view on healthy food, you want it in your office, or want to find out more, please
comment on here and we will feedback to you. There'll be a website shortly, but since this is where we'll talk about the development of the company, you'll find out about it here first!
Cheers! - from all at Go4Fresh.
1 comment:
Please, please do persuade Karen to get one here at Basepoint. The garage down the road is currently closed for refurb, so you have a great opportunity! In any case, the sandwiches there are neither tasty or cheap.
I love the idea of being able to get healthy tasty food at any time of the day. We always seem to be in a meeting or on the phone when the sandwich van arrives!
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